Task
With Google AdWords you can arrange and manage fee-based search term advertisements. Fee-based search term advertisements work perfectly as a test on your keywords (conversion rate, demand, snippet testing). The results of a successful test can be implemented in your SEO. Get yourself an overview of the tool and enter a coupon code to save money.
Video
Examples
- How often is the keyword actually searched for?: Choose a keyword. Advertise it by using quite a high price to appear constantly between position 1 and 3. At a certain point of time cancel the advertisement and calculate the impressions. The result will be the real demand for the search term.
- Which search term sells more products?: Test it by using two different keywords for the same advertisement.
- Which description or snippet text fits best with SEO?: Test it with 2 opposing ads.
- Which heading is the best for SEO?: Test it with 2 opposing ads.
Checklist
- ▢ Did you look at all Websites, tools, etc. in the main navigation of AdWords?
- ▢ Did you request a voucher code and did you already stored it in your account?
- ▢ Do competitors work with paid advertisements? Check it with Xovi, Sistrix, etc.