Task
Internal linking is essential if it is done right and if it is pertinently. Google crawls through every link to find and index new websites. The more often a site is getting internally linked, the more important it is for Google because of the link reputation (also PageRank). That is why the most important sites should be linked directly from the Landing page and the whole website template.
Furthermore, the selection of pertinent link texts is important. Search terms for which the linked page should appear in Google, should be included in the link text. That’s how Google recognizes the pertinence of the search term. The link text is also called anchor text. It should still look reliable and not like spam so make sure you won’t link aggressively much. Today we are publishing the 5 selected pages, adding them to the main navigation and optimizing the link texts.
Video
Examples
- Pertinence internal linking in the main navigation including flyout:
- Pertinence internal linking in the footer (at the bottom of the website):
- Pertinence internal linking in the footer: 1st level is for search requests like “Neurologists in San Diego”, “Urology in Los Angeles”, etc .:
- Pertinence links in the main navigation, services linked:
- No pertinence links to services:
- No pertinence landing pages for services:
Checklist
- ▢ Create sites / Landing pages in WordPress
- ▢ Create the main navigation
- ▢ Make internal link texts more pertinence
- ▢ Check the technique without CSS & JavaScript