Task
Today, we review if the Adwords campaign has already been authorised. if it hasn’t been already, we correct it to do so. We also review the klicks and some first impressions of already authorised and active ads. Is the requirement of Keywords sufficient?
Video
Checklist
- ▢ Adjust different requirements for each: mobile and desktop
- ▢ Is the ad authorised? If not: check the information given from Google and fix it
- ▢ Search request in Google, live: Is the ad displayed? which ranking is it displayed?
- ▢ If necessary: maximize the price per click for the keywords
- ▢ Check it twice to be sure: Have we limited our daily budget?