Task
Today, we check if the new AdWords campaigns have been enabled and approved. If not, we can now adjust the ad’s text. If the ads have already been enabled, we can gather first impressions and data from e.g. clicks. Is the requirement of keywords sufficient?
Video
Checklist
- ▢ Are the ads enabled: If not? Check for hints from Google and fix the error
- ▢ Live search in Google: Are the ads displayed in the search results, at which position are they displayed?
- ▢ If necessary adjust the max. price per click for the keywords
- ▢ Which factor of quality do the specific keywords have?
- ▢ Just to be safe, double check: Did we limit our daily budget? Is the budget sufficient?