Task
Today we choose an indirect competitor, we check his backlink list and we analyze the list. Are there high-quality and pertinent backlinks that could be interesting for us? It is important NOT to choose the poor-quality backlinks. Instead, we note down “potential” backlinks and follow these up during the next session.
Video
Examples
- Local dermatologist from Boston investigates backlinks of dermatologists in Los Angeles
- Hotel in Barcelona investigates backlinks of hotels in Alicante
- Plumber from Bern investigates backlinks of plumbers from Zurich
Checklist
- ▢ Identify qualitative and relevant links for direct and indirect competitors.
- ▢ List high-quality links.
- ▢ Differentiate the list: Are links easy or hard to get?
- ▢ Identify low-quality links. Don’t list these links.
- ▢ Consideration with high-quality links: How can I approach link partners and convince them for a link cooperation.
- ▢ Basic rule: Both partners, you and the other website owner, have to benefit from the linking (win-win). Otherwise this will not work.